Our lead designer, Adam Davis, designs websites. A lot of websites. Here’s his list of the information that’s most useful to him when he gets started.
1. I need to know your company.
What do you do? What makes you different? Can I tour the work space and meet key employees?
2. Why do you need a new website?
Do you have a site? If so, what is it about your existing site that you want to change? Knowing this will help me make sure that I address the major issues.
3. Current Branding (logo fonts, colors)
If you don’t have this, it is not a big deal, but we should plan to hold off on the website design until we help establish some basic branding for your company. This will ensure that I’m starting on the right foot with the overall design project.
4. Who is your target customer?
I want to speak directly to your clients. Knowing who they are will allow me to know how to speak to them. This will help me hone the design and should lead to increased client engagement.
5. What is your style?
Do you have sites that you like? Have you seen a magazine ad or commercial that has the feel you know would work best with your clients? Please share any and all style examples of what you have in mind. This will help me provide designs that fit the key style requirements for you and your clients. If this hasn’t been considered it is no problem. I can do a collection of “mood boards” where we gather examples that we think would work best.
6. What will this site be used for?
A site can be as simple as a single page to convey a single piece of information, or it can be as complex as a large e-commerce site. Websites can be a single stand-alone page or tie into many other systems. Knowing the main function will allow me to design a user experience that encourages users to find and interact with the key features. I will want to sit down with you and figure out what will accomplish your goals.
7. How do you see your clients using this site?
A site used as an employee terminal is very different from an interactive mobile experience. Every use will have unique needs and requirements. I want to focus on the ideal experience, while not abandoning the people who chose to interact in unexpected ways. Responsive design is ideal for this. It allows me to craft an experience depending on the device that the user is using.
8. What social media do you use?
I want to tie your site to your social media, so that you can leverage both for the best outcome. Sending traffic from your site to a branded social media site is a great way to increase client engagement and spread word of mouth referrals.
With this information, it’s time for me to sit down and craft a few site examples that I hope you’re going to love.